1. It's being argued that people won't read if there aren't images (still or video), colors, headlines, summaries, etc. The whole article is about the shock people undergo when they're expected to read a block of black-inked text. Everyone just wanted to be told the gist of it, instead of reading the whole thing.
2. "Millions were frozen in place...daunting cascade of syllables....deafening sigh was heard across the country...450 percent rise in temple rubbing...never-ending flood of sentences...impenetrable English..." Hyperbole helps the author advance in his argument because it just adds to the stress of people not wanting to read plain text.
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