I chose to analyze two potato chip ads. I found both of the advertisements online. The first advertisement is for Hunky Dorys chips. The ad has a rugby player barely clothed on the left side, bending over and holding a rugby ball. Her cleavage is showing and to the right of her it says, “Are you staring at my crisps?” At the bottom of the ad it says “proud sponsors of Irish Rugby” and a picture of the chips. The second ad is a picture of a little girl standing in a field, holding a bag of Lay’s potato chips, and she’s eating one. Above her it says “It takes 12 muscles to smile or 3 simple ingredients. Just potatoes, all natural oil and a dash of salt.” I chose to do these advertisements because even though they’re advertising the same type of products, they’re so different. One ad has an almost naked woman on the front and the other ad has a little girl. I think the first ad is definitely geared towards men. The second ad is more family friendly.
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